|A 1964 publicity pic with dog, Oscar.|
|Smith went through various Wolfman disguises before settling on one look|
|A live 1965 performance sold by mail order on XERF|
While working at KUXL Wolfman approached the US representative for XERB and sold him on the idea of a R&B format to replace its then, music staple of Country & Western. Two of the radio personalities at KUXL; Art Hoehn a.k.a. Fat Daddy Washington, (1/23/1939 - 3/12/2011), and Ralph Hull a.k.a. The Nazz helped Wolfman take over station XERB 1090, located across the border on Mexico's Baja peninsula, at Rosarito Beach, near Tijuana. They operated the "Big X" from Minneapolis initially, then relocated to Southern California in 1966. The first XERB office was a pink stucco building at 8228 Sunset Blvd. They soon found a better location and moved everything to a building he and Marvin Kosofsky bought on 6th Street near Western Ave. Wolfman converted the downstairs into a 16-track recording studio. He'd record his shows a day ahead of time on several reel-to-reel tapes. One tape had commercials on it, another had music with Wolfman introductions, while another tape had recordings of phone calls. The tapes were transported by bus, across the border to Rosarito, Mexico with directions on how to put the show together. Mexican engineers/operators such as Gabriel Esquivel, Adolfo Tejeda, & Ernesto Madueno would blend the tapes of music, commercials, phone calls, etc. and broadcast the assembled show from the XERB, 50,000-watt transmitter, giving listeners the impression that they were hearing a live show.
|Original music event handbill for California State University, Chico.|
|One of many mega-oldies record packages sold over the air|
|A headband wearing Wolfman|
|A map of the border between California & Mexico|
Early XERB program schedules show that there were only three other radio shows besides Wolfman's 9:00 pm to 3:00 am show that broadcast from the station. They were: Fat "Daddy" Washington from 11:00 am to 2:00 pm, The Nazz from 2:00 pm to 6:00 pm, and Ol' Joe Soul who took over after Wolfman's show, in the early morning hours of 3:00 am to 6:00 am. The fate of these DJs at XERB was not good. After a couple of years they either left or were fired. For example, program director, Ralph Hall (The Nazz) was fired in 1967 over programming conflicts with Wolfman. Lonnie Napier recalls that by the time he had begun to work for Wolfman in 1970, the only real radio show at the station was Wolfman's show. "He was on during the day from 3:00 to 6:00, and then again at night from around 10:00 pm to 1:00 am. The rest of it was all sold block programming," he said. The time was sold to a lot of preachers and a company called Turffcraft who would buy [horse] racing results from across the country and then a radio personality such as, Leo Herbert or Polo Hawkez would announce them by recreating certain races.
Above: Both sides of a book of matches advertising that the station announced racing results.
|XERB studio & transmitter site in Rosarito, B.C., (Mexico).|
|Comic Book drawn by Dan Koffman, 1970|
|The sign on the XEPRS entrance as it looks today.|
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